51
cake tin storage
Worth a lookShows low returns (2.1%), but soft demand (-32.1% this quarter) keeps it on the watch list.
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good809.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.89avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.60–£32.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£249K£249K/yr · 480K searches
Growth
Bad-32.1%90-day search growth — must beat 0% to launch