56
cake storage container
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good747.57avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£225K£225K/yr · 384K searches
Avg price
Okay£10.96avg listing price — sweet spot $15–$100
Price range
Okay£4.67–£21.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand