58
cake pop mould
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great170.6avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Avg price
Bad£8.47avg listing price — sweet spot $15–$100
Price range
Bad£2.72–£18.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£44K£44K/yr · 160K searches