53
cake forks
Worth a lookShows low returns (1.0%), but a small market ($80K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great263.77avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.90avg listing price — sweet spot $15–$100
Price range
Bad£2.73–£18.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£80K£80K/yr · 200K searches
Growth
Bad-9.1%90-day search growth — must beat 0% to launch