50
cake decorating kit
Worth a lookShows low returns (0.6%), but soft demand (-26.4% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good£14.54avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.12–£37.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£254K£254K/yr · 436K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,680.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.4%90-day search growth — must beat 0% to launch