40
cake board and box
Skip itPrices mostly outside the sweet spot ($3.12–$9.84) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good1,021.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£142K£142K/yr · 163K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.32avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£3.12–£9.84cheapest to priciest tracked listing — scored on the share inside $15–$100