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61

cafetiere

Worth a look

Shows a $1.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 89Growth 17Conversion 77Competition 75Returns 80Price range 75Avg price 68Brand share 39Review moat 25Quality gap 55

Market size

Great£1.7M

£1.7M/yr · 1.6M searches

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Competition

Great40%

top-5 click share — an open shelf

Price range

Great£6.13–£41.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.19

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,744.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch