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cafetiere 1 cup
Skip itSoft demand (-19.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£6.13–£20.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,944.13avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.14avg listing price — sweet spot $15–$100
Market size
Okay£138K£138K/yr · 167K searches
Growth
Bad-19.7%90-day search growth — must beat 0% to launch