51
cactus soil
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($4.17–$16.47) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Growth
Good+36.6%90-day search growth — must beat 0% to launch
Market size
Good£275K£275K/yr · 279K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,808.29avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£7.39avg listing price — sweet spot $15–$100
Price range
Bad£4.17–£16.47cheapest to priciest tracked listing — scored on the share inside $15–$100