39
buzzer
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,458.46avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.32avg listing price — sweet spot $15–$100
Price range
Okay£4.70–£20.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 85K searches