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buttons for baby cardigans
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.71–$7.08) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Review moat
Great152.57avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£57K£57K/yr · 251K searches
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Avg price
Bad£4.73avg listing price — sweet spot $15–$100
Price range
Bad£2.71–£7.08cheapest to priciest tracked listing — scored on the share inside $15–$100