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butterfly house
Worth a lookShows demand growing +610.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+610.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,099.53avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.69–£25.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.52avg listing price — sweet spot $15–$100
Market size
Bad£19K£19K/yr · 38K searches