45
butter knife
Skip itPrices mostly outside the sweet spot ($2.30–$9.10) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good580.47avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£104K£104K/yr · 352K searches
Avg price
Bad£5.47avg listing price — sweet spot $15–$100
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.30–£9.10cheapest to priciest tracked listing — scored on the share inside $15–$100