53
butter dish with lid
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but soft demand (-32.9% this quarter) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 5% kills the launch gate
Market size
Good£829K£829K/yr · 2.0M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,427.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£5.03–£19.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.53avg listing price — sweet spot $15–$100
Growth
Bad-32.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand