46
butter bell
Skip itSoft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good£14.42avg listing price — sweet spot $15–$100
Price range
Good£8.95–£28.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,324avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£115K£115K/yr · 223K searches
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier