45
burgundy ribbon
Skip itPrices mostly outside the sweet spot ($1.76–$6.62) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Good536.65avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£53K£53K/yr · 126K searches
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Avg price
Bad£3.94avg listing price — sweet spot $15–$100
Price range
Bad£1.76–£6.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier