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burgundy candles
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,453.79avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.92–£24.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.57avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad£16K£16K/yr · 37K searches
Growth
Bad-41.7%90-day search growth — must beat 0% to launch