30
bullseye game
Skip itSoft demand (-54.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible43.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£15.69avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£8.25–£19.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£15K£15K/yr · 37K searches
Growth
Bad-54.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier