24
bulb compost
Skip itSoft demand (-68.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great198.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.95avg listing price — sweet spot $15–$100
Price range
Bad£6.63–£15.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£6K£6K/yr · 20K searches
Growth
Bad-68.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand