45
bud vase
Skip itSoft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great204.15avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good£12.65avg listing price — sweet spot $15–$100
Price range
Okay£4.85–£24.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£76K£76K/yr · 225K searches
Growth
Bad-32.2%90-day search growth — must beat 0% to launch