44
brush pens
Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,760.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Price range
Okay£4.61–£18.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£56K£56K/yr · 114K searches
Growth
Bad-32.6%90-day search growth — must beat 0% to launch