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brown tags
Skip itPrices mostly outside the sweet spot ($2.24–$15.03) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good965.56avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£84K£84K/yr · 100K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.77avg listing price — sweet spot $15–$100
Price range
Bad£2.24–£15.03cheapest to priciest tracked listing — scored on the share inside $15–$100