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brown card
Skip itPrices mostly outside the sweet spot ($2.16–$14.01) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Great438.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.89avg listing price — sweet spot $15–$100
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 51K searches
Price range
Bad£2.16–£14.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier