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britta
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£33.02avg listing price — sweet spot $15–$100
Price range
Good£9.62–£152.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,605.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad£84K£84K/yr · 65K searches
Brand share
Bad99%top-5 brand share — brand-locked demand