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brita cube
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good£106.55avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,462.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay£30.06–£216.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 50K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand