42
bread knife
Skip itSoft demand (-20.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good£12.22avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.64–£22.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£197K£197K/yr · 430K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,153.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.1%90-day search growth — must beat 0% to launch