68
bread bin
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great£22.02avg listing price — sweet spot $15–$100
Market size
Great£1.3M£1.3M/yr · 2.6M searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great£6.41–£46.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good835.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand