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brazilian wood plant
Skip itSoft demand (-73.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.0★avg incumbent rating — lower means beatable quality
Review moat
Incredible45.27avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.51avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£28K£28K/yr · 36K searches
Growth
Bad-73.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.70–£12.24cheapest to priciest tracked listing — scored on the share inside $15–$100