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brandy glass
Worth a lookShows low returns (0.6%), but soft demand (-22.6% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£18.12avg listing price — sweet spot $15–$100
Review moat
Great395.43avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Price range
Great£6.78–£44.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£75K£75K/yr · 124K searches
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand