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brabantia ironing board
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible£18.74–£72.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£56.87avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,207.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay£207K£207K/yr · 85K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price