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brabantia ironing board cover
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Great£10.50–£42.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great£16.46avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,125avg incumbent reviews — the moat a new listing must climb
Market size
Okay£150K£150K/yr · 121K searches
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand