39
brabantia ironing board cover size d
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£20.03avg listing price — sweet spot $15–$100
Price range
Great£10.50–£41.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,138.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£54K£54K/yr · 20K searches
Brand share
Bad100%top-5 brand share — brand-locked demand