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brabantia ironing board cover size c
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great£10.68–£42.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.11avg listing price — sweet spot $15–$100
Review moat
Okay2,412.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£102K£102K/yr · 35K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand