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boys craft kits
Skip itSoft demand (-24.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Okay2,076.88avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.19avg listing price — sweet spot $15–$100
Price range
Okay£4.85–£18.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£60K£60K/yr · 170K searches
Growth
Bad-24.3%90-day search growth — must beat 0% to launch