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box frame
Skip itSoft demand (-19.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Good538.67avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.90–£23.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.38avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£133K£133K/yr · 498K searches
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier