61
bowl
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Review moat
Good870.13avg incumbent reviews — the moat a new listing must climb
Market size
Good£630K£630K/yr · 1.6M searches
Avg price
Good£11.98avg listing price — sweet spot $15–$100
Price range
Okay£1.30–£26.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand