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book ends
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Good582avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.70–£39.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£353K£353K/yr · 897K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.13avg listing price — sweet spot $15–$100
Growth
Bad-23.8%90-day search growth — must beat 0% to launch