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blue velvet ribbon
Skip itPrices mostly outside the sweet spot ($3.35–$11.16) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Review moat
Great321.18avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.96avg listing price — sweet spot $15–$100
Market size
Bad£20K£20K/yr · 31K searches
Growth
Bad-42.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.35–£11.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier