49
blue tissue paper
Skip itPrices mostly outside the sweet spot ($1.14–$6.63) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good690.69avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£45K£45K/yr · 74K searches
Avg price
Bad£3.80avg listing price — sweet spot $15–$100
Price range
Bad£1.14–£6.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand