34
blue tinsel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great174.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.98avg listing price — sweet spot $15–$100
Competition
Bad94%top-5 click share — a locked-up shelf
Market size
Bad£12K£12K/yr · 41K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.38–£11.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier