51
blue ribbon
Worth a lookShows searches that convert (13.0% search→purchase), but prices mostly outside the sweet spot ($1.42–$8.33) keeps it on the watch list.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good803.94avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£75K£75K/yr · 167K searches
Avg price
Bad£3.45avg listing price — sweet spot $15–$100
Price range
Bad£1.42–£8.33cheapest to priciest tracked listing — scored on the share inside $15–$100