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blue cushions
Skip itSoft demand (-28.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Okay£10.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.96–£19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,177.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad£61K£61K/yr · 278K searches
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand