50
blood fish and bone fertiliser
Worth a lookShows low returns (0.0%), but soft demand (-9.2% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Review moat
Good595avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.37avg listing price — sweet spot $15–$100
Price range
Good£5.35–£34.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£399K£399K/yr · 164K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-9.2%90-day search growth — must beat 0% to launch