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blocking mats for knitting
Skip itSoft demand (-38.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£16.58avg listing price — sweet spot $15–$100
Review moat
Good514.9avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.99–£28.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£55K£55K/yr · 68K searches
Growth
Bad-38.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier