38
blissy silk pillowcase
Skip itSoft demand (-42.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£38.22avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great£12.00–£102.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,778.65avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£25K£25K/yr · 58K searches
Growth
Bad-42.3%90-day search growth — must beat 0% to launch