51
blanket
Worth a lookShows low returns (1.4%), but soft demand (-26.4% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Market size
Good£749K£749K/yr · 5.4M searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good£4.32–£30.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.80avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,947.32avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand