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blanket with sleeves
Skip itSoft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£15.78avg listing price — sweet spot $15–$100
Price range
Good£7.17–£28.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,953.32avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£9K£9K/yr · 73K searches
Growth
Bad-52.7%90-day search growth — must beat 0% to launch