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blank cards and envelopes
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($3.32–$14.00) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay1,561.16avg incumbent reviews — the moat a new listing must climb
Market size
Okay£235K£235K/yr · 505K searches
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.98avg listing price — sweet spot $15–$100
Price range
Bad£3.32–£14.00cheapest to priciest tracked listing — scored on the share inside $15–$100