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black vase
Skip itSoft demand (-34.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great234.89avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good£6.33–£30.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.58avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£43K£43K/yr · 202K searches
Growth
Bad-34.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand