50
black towels
Worth a lookShows low returns (0.7%), but soft demand (-21.1% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.09avg listing price — sweet spot $15–$100
Price range
Good£7.88–£23.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£120K£120K/yr · 129K searches
Review moat
Bad6,360.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.1%90-day search growth — must beat 0% to launch